Publication Details

Do region and gender influence hardwood product selection?

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Year Published

2013

Publication

In: Miller, Gary W.; Schuler, Thomas M.; Gottschalk, Kurt W.; Brooks, John R.; Grushecky, Shawn T.; Spong, Ben D.; Rentch, James S., eds. Proceedings, 18th Central Hardwood Forest Conference; 2012 March 26-28; Morgantown, WV; Gen. Tech. Rep. NRS-P-117. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 106-112.

Abstract

Consumer preference is a fundamental focus of marketing research as it is used in developing marketing strategy and the positioning of products against competitors. This study evaluated consumer hardwood preferences of consumers from three United States geographical regions, which included six different metropolitan areas. Seven hardwood species and three laminate hardwood types were assessed. Significant statistical differences in preferences were found. Results of this study could be incorporated into marketing strategies for hardwood products.

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Citation

Alderman, Delton. 2013. Do region and gender influence hardwood product selection. In: Miller, Gary W.; Schuler, Thomas M.; Gottschalk, Kurt W.; Brooks, John R.; Grushecky, Shawn T.; Spong, Ben D.; Rentch, James S., eds. Proceedings, 18th Central Hardwood Forest Conference; 2012 March 26-28; Morgantown, WV; Gen. Tech. Rep. NRS-P-117. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 106-112.

Last updated on: June 2, 2017