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Title: Firewise forever? Voluntary community participation and retention in Firewise programs
Author: Steinberg, Michele.
Publication: In: McCaffrey, Sarah M.; Fisher, Cherie LeBlanc, eds. 2011. Proceedings of the second conference on the human dimensions of wildland fire. Gen. Tech. Rep. NRS-P-84. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 79-87.
Abstract: Firewise Communities/USA® is a national program designed to encourage residents of wildfire-prone areas to take action to reduce wildfire risks to their homes and neighborhoods. Residents of homeowner associations and small communities who are interested in improving their wildfire safety work with state forestry and fire professionals and follow a simple, flexible process to become recognized as Firewise. To maintain their status, they must conduct annual mitigation work, hold a Firewise Day, and document their activity. This paper examines the successes and challenges of the program, taking into account the voluntary nature of participation, and explores challenges to program adoption, particularly factors that lead to loss of interest in pursuing ongoing Firewise activity.
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