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Title: In search of common ground among diverse forest stakeholders: A contextual content analysis of online text
Author: Cuff, Jennifer A.; Bengston, David N.; McTavish, Donald G.
Publication: In: Bengston, David N., ed. Applications of computer-aided text analysis in natural resources. General Technical report. NC-211. St. Paul, MN: U.S. Department of Agriculture, Forest Service, North Central Research Station: 48-54.
Key Words: Computer-aided, computer-coded, content analysis, human dimensions, text analysis, textual data
Abstract: Managing public forest collaboratively requires an understanding of differences between and similarities among diverse stakeholder groups. The Minnesota Contextual Content Analysis (MCCA) computer program was used to analyze text obtained from World Wide Web sites expressing the views of seven diverse stakeholder groups involved in forest planning and managemnet. Stakeholder groups wer found to share a practical orientation toward achievement of goals, but had important differences in the emphasis they placed on a set of more specific concepts. MCCA was found to be potentially useful tool for stakeholder analysis.
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