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Title: Public Debates Shaping Forestry's Future: An Analysis.
Author: Fan, David; Bengston, David
Publication: Public Debates Shaping Forestry's Future: An Analysis. InfoTrends; St. Paul, MN. 109 p.
Key Words: Attitudes, conservation leadership, ecosystem management, stewardship.
Abstract: The job of forest managers and policy makers is growing increasingly complex because of rapid change in the social, political, economic, and scientific environments in which forest management is carried out. Managing public lands in ways that are responsive to changing social conditions requires continuous monitoring and assessment. But traditional methods for monitoring the social environment are slow and expensive. This study used innovative computer methods to analyze more than 30,000 online news media stories about the Forest Service and ecosystem management. Public attitudes, values, and the amount of discussion were examined for a set of issues critical to the Forest Service and its mission of caring for the land and serving people. Twenty-three issues were analyzed for the nation as a whole covering the period 1992-96, and for three regions covering the period 1994-96 (East, InterWest, and West). Analysis of the news media allows us to take the pulse of ongoing debates and discussions about natural resource issues as reflected in tens of thousands of stories.
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